1974: BALL® The Jeans was founded by Aldo Ciavatta, in the city Rimini, Italy
In 1974 Aldo Ciavatta has been producing, designing and researching jeans for several jears and has now build up a career and a high respected name at the Italien Jeans market. With his well-known and respected reputation, he now chooses to become self-employed and create something big, based on his years of experience, learnings and huge network in the retail market. Beside beeing a skilled and well known player at the jeans market, Aldo Ciavatta is also know as being a very skilled, creative, inovative and successful businessman, and that combination makes it possible for Aldo to create history and bring BALL to life..
Aldo desides to go in a new and inovative direction with a more loose fit and more creative colours and details than seen before. Aldo was very fascinated by the US college universe, and all his designs were based and inspired by the Amerian style. In the first years the inspiration came from the American college style and branches of sports as Polo, cricket and baseball. And in the first years, the collections were consisting Jeans, Poloshirts, Shirts and T-shirts.
BALL® The Jeans quickly becomes a big success in Italy and the success is growing rapidly and spread to the rest of Europe within few years.
1983: BALL® releases the first sweatshirt in Europe with print on it
The big success with the BALL® jeans created a growing demand for further products to match and finish off the unique BALL® look. Hans Gerhard Svarverud decides to further develop the sweatshirt with new flashy colours. In 1983, BALL® launched the first sweatshirt in Europe with print on it. The new sweatshirts led to renewed excitement and once again a new adventure for BALL®. All the way through the 1980s, 500,000 BALL® sweatshirts were sold yearly across Scandinavia. This meant BALL® was now one of the most dominant players in fashion both in regard to jeans and knitwear.
2020: Huge BALL comeback all over Scandinavia.