Founded in 1987 in Aosta, Italy, Napapijri is an Italian premium casual-wear brand owned by VF Corporation. Originally a producer of alpine travel bags, Napapijri now markets upscale apparel for men, women and children, as well as accessories, footwear, and bags. The Napapijri brand is most widely associated with its Skidoo jacket.
The company's products are targeted at customers at the higher end of the retail apparel market. The business has developed from a single store in the Aosta Valley to a presence in 175 branded shops and more than 2,000 retail locations around the world.
Travel, adventure, and environmental consciousness are recurring themes in the company's advertising and marketing.