CHAMPION


1919 

CHAMPION IS BORN

Three members of the Feinbloom family came together with a vision to create a new, exciting sportwear business in Rochester, NY. The company was started in 1919 as Knickerbocker Knitting Mills.

 1934 

BIRTHDAY OF COLLEGE APPAREL

Champion partnered with Moe's Sport Shop to introduce collegiate sweatshirts and tees with University of Michigan Insignia. This gave birth to collegiate apparel as we know it, including the first ever hooded sweatshirt. The hoodie was designed and developed for practical reasons as a warm up or “sideline” garment for athletes to wear in-between game time or practice sessions.

1938 

CHAMPION PATENTS THE REVERSE WEAVE SWEATSHIRT

To overcome the shrinkage that came with frequent washing of sports apparel, Championinvented the world's first engineered sweatshirt. Cut on the grossgrain, the Reverse Weave sweatshirt prevents shrinkage and was quickly picked up by sports teams acoss the US. Invented in 1934, Champion applied for patenting in 1938 which was eventually granted in 1952.

 1956 

CHAMPION INTRODUCES THE SIGNATURE 'C'

Champion's now familiar “C” appeared for the first time and was affixed from then on to the left sleeve of each sweatshirt. This logo and positioning would become synonymous with Champion.

the signature c

 

 2019 

100 YEARS FOR THE TEAM

Champion marks its 100th birthday with a celebration of 'The Team', connecting with the most interesting and passionate teams across the globe. Champion continues to create timeless classics for the champions of today, and tomorrow.

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